Apple contributes to the environment by investing in water and clean energy


Who among us is not familiar with Apple products? Such people are few and far between, and no wonder. Apple is a global leader in technology, but also creates itself as a pioneer in the field of ecology, committing itself to protecting the environment by investing in water and clean energy. The company, known for its innovation, has ambitious goals for decarbonization and reducing its carbon footprint. Apple aims to achieve climate neutrality in all areas of its business by 2030. This strategy not only strengthens its position in the market, but also contributes to the global fight against climate change.

Apple as a global environmental player

Apple Inc. as a leader in technology, demonstrates its commitment to sustainability not only by offering innovative products, but also by promoting responsible business practices. The company is actively working to optimize its supply chain, from raw material extraction to manufacturing processes to recycling of used equipment. Apple has introduced strict ethical and environmental standards for its suppliers, forcing them to implement more sustainable methods of operation.

As part of its green strategy, the company has invested billions of dollars in building solar and wind farms that provide the energy needed for its global operations. These investments not only meet the company’s clean energy needs, but also help promote green energy in local markets, stimulating the economy and creating new jobs.

The company is not limited to commercial activities. It also works with a variety of environmental and industry organizations around the world to promote sustainable practices globally. It also invests in educational and social initiatives to raise awareness about sustainability. By organizing workshops, trainings and information campaigns, it seeks to raise environmental awareness among consumers and encourage them to make more conscious choices.

Through these actions, Apple is not only modifying its internal procedures, but also actively influencing the attitudes and behavior of consumers and business partners, shaping a global approach to sustainability.

Innovations in renewable energy

As part of its long-term strategy to achieve carbon neutrality by 2030, it is stepping up investment in clean energy. Today, 18 gigawatts of clean electricity power the company’s global operations and supply chain, more than triple the amount in 2020. These investments include the development of new solar farms in the United States and Europe to meet customer demand for energy to charge and power appliances.

Apple also aims to globally reduce greenhouse gas emissions associated with customer use of their devices, with the goal of ensuring that every watt of energy used to charge devices comes from clean sources by 2030. In the United States, the company is investing in solar farm projects in Michigan that are expected to provide 132 megawatts of clean energy this year. In Spain, it is working with international solar development platform ib vogt on a project that will provide 105 megawatts of solar power when it comes online in late 2024.

Additionally, in India, Apple has partnered with leading renewable energy developer CleanMax to invest in six rooftop solar projects with a total capacity of 14.4 megawatts. These projects are expected to supply power to Apple’s offices, two retail stores in the country and other operations.

Commitment to water conservation

Apple is stepping up its water conservation efforts, actively engaging in sustainable water management in the places where it has operations. The company has pledged to renew 100 percent. consumed fresh water in their corporate operations in regions experiencing high water stress. Over the next 20 years, Apple plans to recycle nearly 26.5 billion liters of water. Since 2023, the company has invested more than $8 million in initiatives to restore drinking water supplies in areas facing water shortages.

Apple’s involvement in projects

  1. The Dos Rios Norte project in Northern California – a collaboration with River Partners – aims to restore the natural functioning of a floodplain terrain over 300 hectares where the Sacramento River, Feather River and Butte Creek meet. The project aims to plant hundreds of thousands of native plants and restore the historic flood plain, which will help protect the region from flooding and increase ecosystem resilience.
  2. The Colorado River Valley Forest Protection Project in the state of Arizona – a collaboration with the Salt River Project – involves protecting some 12,000 acres of forest from wildfires. The project is based on a strategic plan of conservation cuts (thinning), which aims to protect water resources from the effects of fires and ensure the continued use of local water resources.
  3. Initiating a complete replenishment of water resources in India – Working with the Uptime Catalyst Facility has enabled Apple to achieve the goal of a complete replenishment of water resources consumed for its corporate operations in India. The project provides communities with access to clean, affordable drinking water through more than 300 water stations.
  4. International Water Stewardship Standard certification – Apple’s data center in Prineville, Oregon has become the first facility of its kind in the world to receive AWS certification for responsible water stewardship. The company has also helped 20 of its suppliers’ plants gain this certification, and water management training has been given to plants in southern India and around Shanghai and Suzhou in China.

Apple’s green bonds

Apple is funding its clean energy initiatives by issuing green bonds. The first such issuance took place in 2019, and the funds raised were used for renewable energy projects, including the development of photovoltaic farms in Michigan and solar projects in Texas. Since 2016, Apple has issued green bonds with a total value of $4.7 billion, of which about $3.4 billion has been invested so far.

Environmental impact of the investment

Sustainability throughout the supply chain plays a key role in corporate efforts focused on environmental protection. Apple, as a global corporation, is taking a number of measures to minimize the environmental impact of its operations. The company consistently strives to use renewable energy and reduce carbon emissions, which contributes to decarbonization and promotes the development of a more sustainable future. By continuing to invest in clean energy and water management, Apple is playing a key role in shaping a greener reality.

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